Introduction:

In a recent video session, SKUPREME had the pleasure of diving into the world of Amazon listings with Brandon Demercado of Demercado Marketing Solutions and Ely Liberov, CEO, and Francisco, COO of SKUPREME. The focus was on listing tear-downs, where they analyzed and critiqued various aspects of a selected Amazon product listing. Brandon, a seasoned professional in the Amazon space with six years of experience, shared valuable insights into optimizing listings and driving growth for sellers.

Meet Brandon Demercado:

Brandon introduced himself, highlighting his six years of expertise in the Amazon space. He discussed his role in working with seven and eight-figure sellers, helping them grow, optimize their brands, expand product catalogs, and identify solid product opportunities for new sellers. Francisco praised Brandon as a "secret weapon" for many Amazon sellers.

The Listing Tear-Down:

The session kicked off with a review of a magnetic tiles kids' toys listing. Brandon focused on various elements, including the title, images, bullets, brand story, and more.

1. Title Optimization:

Brandon emphasized the importance of a well-structured title, suggesting the addition of dashes to break up key points. This enhances readability and allows potential customers to quickly grasp relevant information while scrolling through search results.

2. Image Analysis:

The team delved into the main images, praising the lighting and creative presentation of the product in use. Brandon highlighted the need for clear messaging in lifestyle images, ensuring that they align with the product's key features and benefits. He suggested showcasing size and unique selling points prominently.

3. Bullet Points and Messaging:

While the bullet points seemed fine, Brandon advised aligning them more closely with customer search terms. Additionally, he stressed the importance of a cohesive message in both text and images.

4. Brand Story:

The brand story was commended for its quality, but Brandon recommended adjusting it based on seasonal trends. For instance, promoting back-to-school themes during the relevant season.

5. A+ Content:

The comparison chart in the A+ content section received criticism for its lack of meaningful information. Brandon suggested a more thoughtful comparison, emphasizing the importance of efficient use of space and content that adds value.

6. Premium A+ Content:

Brandon briefly touched on the benefits of premium A+ content, emphasizing its advantages in terms of wider display, video inclusion, and better image scaling for mobile devices.

Key Takeaways:

1. Cohesive Messaging: Ensure that the text and images convey a clear and cohesive message about the product's features and benefits.

2. Seasonal Adaptations: Tailor your brand story and content to align with seasonal trends and buyer behavior.

3. Efficient Use of Space: Maximize the use of space in the listing, focusing on impactful content that adds value to the customer.

4. Premium A+ Content: Consider utilizing premium A+ content for enhanced features, video inclusion, and improved mobile display.

Conclusion:

The listing tear-down session provided valuable insights for sellers looking to optimize their Amazon listings. By addressing key elements such as title structure, image messaging, and content optimization, sellers can enhance their visibility, improve conversion rates, and ultimately drive growth on the Amazon platform. Stay tuned for more sessions as SKUPREME and experts like Brandon Demercado continue to uncover the secrets of successful Amazon listings.