In a recent video session, SKUPREME had the privilege of hosting Oz Merchant and Liz Beavers from Viably. The discussion centered around compelling topics in e-commerce finance, shedding light on an exciting partnership that aims to empower sellers. Let's dive into the details of this groundbreaking collaboration.

Meet the Experts:

1. Oz Merchant - Viably Customer Success Team:
Oz, a key member of the Viably Customer Success Team, introduced himself as someone deeply involved in helping e-commerce businesses scale and succeed. With a focus on guiding sellers from inception to potential exit, Oz brings six years of expertise to the table.

2. Liz Beavers - Senior Product Marketing Manager at Viably:
Liz Beavers, a Senior Product Marketing Manager at Viably, shared her role in understanding the holistic journey of e-commerce sellers. Her responsibilities include enhancing seller experiences, supporting them in achieving goals and milestones, and fostering partnerships within the e-commerce ecosystem.

Unveiling Viably - A Digital Banking Solution for E-commerce:

Liz explained that Viably serves as a digital banking solution tailored for e-commerce sellers. Beyond providing capital for growth milestones, Viably equips sellers with essential tools to plan and manage cash flow effectively. The goal is to be an all-in-one solution, offering not just funding but also strategic growth tools and banking solutions.

Challenges in E-commerce Finance:

As the conversation shifted to challenges faced by sellers, Oz highlighted the capital-intensive nature of e-commerce. Whether investing in inventory, advertising, or operational equipment, capital remains a critical factor in scaling businesses. Oz emphasized that despite having other aspects figured out, capital often becomes a growth bottleneck for sellers.

Addressing Challenges Through Partnership:

Lee shared insights into the challenges faced by e-commerce sellers, especially during peak seasons like Black Friday. She emphasized the need for strategic planning to fund product launches and manage inventory restocks efficiently. Oz added that Viably steps in to offer financial support, ensuring sellers can capitalize on opportunities without being hindered by capital constraints.

Differentiating Factor: Service Excellence

The Viably team emphasized that the key differentiator in their service is transparency. By focusing on clear communication of terms, fees, and payoff amounts, Viably aims to provide a user-friendly experience. Additionally, being a banking platform allows sellers to monitor transactions at a granular level, enhancing transparency.

The Human Element:

Lee highlighted the human element in their service, emphasizing their commitment to helping sellers succeed. Viably goes beyond traditional banking relationships, aiming to cultivate true partnerships by actively supporting sellers throughout their growth journeys.

Conclusion:

The collaboration between SKUPREME and Viably is poised to revolutionize e-commerce finance, providing sellers with the financial support and tools needed for sustainable growth. As we navigate the dynamic landscape of e-commerce, stay tuned for more insights, best practices, and collaborative efforts that empower sellers to thrive in the digital marketplace. Don't forget to like, subscribe, and share your thoughts in the comments.