How Go North Unlocked Growth with DTC Enablement

Industry

Retail

Challenge

Go North faced a challenge common to many brands transitioning to DTC: managing costs and finding a scalable, effective fulfillment partner. Before partnering with Skupreme, GoNorth relied heavily on Amazon’s FBA (Fulfillment by Amazon), which brought high handling fees, especially for bulk items and smaller shipments.

Results

Through SKUPREME, Go North now has a roadmap to a more efficient DTC model. They successfully reduced reliance on high-cost FBA services, cut fulfillment costs, and leveraged flexible carrier rates. This shift allowed Go North to maintain high service standards while improving profitability - a winning combination for any brand looking to transition smoothly into the DTC space.

www.gonorth.co/

$10k +

SAVINGS IN SHIPPING COSTS

50%

Reduction in Stockout Days

SKUPREME stands out when it comes to workflow efficiency.

Viktor Lundgren

Warehouse Operations Lead @ Go North

About Go North

Based in Gothenburg, Sweden, Go North was founded as an Amazon Aggregator. Go North acquired a portfolio of brands who primarily sold their products on Amazon in the USA. Today, Go North focuses on delivering Products with Purpose to consumers in multiple regions of the world, developing better, new products and expanding our sales channels. Go North's simple purpose is that of solving people’s problems everyday.

The Challenge

In today’s dynamic retail landscape, Direct-to-Consumer (DTC) enablement is not just an option; it's a strategic move that can drive growth, reduce costs, and create meaningful customer connections. Companies like Go North are experiencing this transformation firsthand by partnering with SKUPREME. Here, we’ll explore the benefits of DTC enablement and how SKUPREME’s solution empowered Go North to optimize fulfillment, streamline operations, and save on logistics costs, making DTC a cost-effective reality.

The Solution

SKUPREME worked with Go North to tailor a solution that optimized their DTC operations, making their shift from FBA to DTC smoother and more profitable. Here’s how Go North benefited:

1. Reduced Operational Costs

SKUPREME’s order-routing optimization enabled Go North to cut down the average shipping cost per order, with projected monthly savings of $9,000 for Go North’s PTCOM brand alone. By leveraging SKUPREME’s intelligent routing and strategic location of inventory, Go North accessed the best carrier rates and optimized logistics.

2. Improved Flexibility with Carrier Rates

Unlike Amazon or Shopify, which don’t allow custom-negotiated carrier rates, SKUPREME enabled Go North to integrate its negotiated carrier rates directly. This allowed Go North to choose between billing its account directly or using SKUPREME’s platform rates for the best deal, giving them the flexibility to pick the most cost-effective option for each shipment.

3. Scalable and Tailored Fulfillment Solutions

SKUPREME worked closely with Go North to scale their fulfillment solution according to their unique needs. By adjusting Go North’s package to include only the essential features, SKUPREME offered a tailored “Tactical Standard Plan” that reduced monthly costs, covering up to 1,000 orders without additional subscription fees for extra brands. This enabled Go North to add brands on demand without cost increments, supporting scalability.

4. Future-Ready DTC Strategy with FirstMile Integration

With a DTC strategy growing in demand, SKUPREME introduced GoNorth to FirstMile integration, anticipating an additional 20-30% savings through further optimized carrier routing. As Go North prepares to scale its DTC channels, SKUPREME's FirstMile capabilities will position them to reduce costs even further, making DTC expansion feasible across their entire brand portfolio.

By leveraging SKUPREME's automated routing optimization, Go North reduced its average order cost from over $65 to approximately $25, achieving a significant saving of $30 per order or $9,000 monthly. Strategic 3PL partnerships enhanced shipping savings further, demonstrating the effectiveness of strategic logistics solutions in driving cost efficiency and improving operational outcomes.

The Results

For companies ready to embrace DTC, SKUPREME provides a solution that maximizes profitability while retaining control over customer fulfillment. Go North’s success illustrates how SKUPREME enables brands to thrive in the DTC space by cutting costs, boosting flexibility, and enabling scale. With SKUPREME as a partner, DTC is not only attainable but a powerful catalyst for business growth and customer engagement.