In today’s dynamic retail landscape, Direct-to-Consumer (DTC) enablement is not just an option; it's a strategic move that can drive growth, reduce costs, and create meaningful customer connections. Companies like Go North are experiencing this transformation firsthand by partnering with SKUPREME. Here, we’ll explore the benefits of DTC enablement and how SKUPREME’s solution empowered Go North to optimize fulfillment, streamline operations, and save on logistics costs, making DTC a cost-effective reality.
SKUPREME worked with Go North to tailor a solution that optimized their DTC operations, making their shift from FBA to DTC smoother and more profitable. Here’s how Go North benefited:
SKUPREME’s order-routing optimization enabled Go North to cut down the average shipping cost per order, with projected monthly savings of $9,000 for Go North’s PTCOM brand alone. By leveraging SKUPREME’s intelligent routing and strategic location of inventory, Go North accessed the best carrier rates and optimized logistics.
Unlike Amazon or Shopify, which don’t allow custom-negotiated carrier rates, SKUPREME enabled Go North to integrate its negotiated carrier rates directly. This allowed Go North to choose between billing its account directly or using SKUPREME’s platform rates for the best deal, giving them the flexibility to pick the most cost-effective option for each shipment.
SKUPREME worked closely with Go North to scale their fulfillment solution according to their unique needs. By adjusting Go North’s package to include only the essential features, SKUPREME offered a tailored “Tactical Standard Plan” that reduced monthly costs, covering up to 1,000 orders without additional subscription fees for extra brands. This enabled Go North to add brands on demand without cost increments, supporting scalability.
With a DTC strategy growing in demand, SKUPREME introduced GoNorth to FirstMile integration, anticipating an additional 20-30% savings through further optimized carrier routing. As Go North prepares to scale its DTC channels, SKUPREME's FirstMile capabilities will position them to reduce costs even further, making DTC expansion feasible across their entire brand portfolio.
By leveraging SKUPREME's automated routing optimization, Go North reduced its average order cost from over $65 to approximately $25, achieving a significant saving of $30 per order or $9,000 monthly. Strategic 3PL partnerships enhanced shipping savings further, demonstrating the effectiveness of strategic logistics solutions in driving cost efficiency and improving operational outcomes.
For companies ready to embrace DTC, SKUPREME provides a solution that maximizes profitability while retaining control over customer fulfillment. Go North’s success illustrates how SKUPREME enables brands to thrive in the DTC space by cutting costs, boosting flexibility, and enabling scale. With SKUPREME as a partner, DTC is not only attainable but a powerful catalyst for business growth and customer engagement.